Product Management
Overseeing the entire lifecycle of a product, from ideation and development through launch, growth, maturity, and decline, including defining product strategy, roadmap, and features.
Proficiency Level
Level 1 (Follow)
- Follows instructions related to updating product documentation or performing basic product testing tasks.
- Understands the core features, target users, and basic purpose of the product they support.
- Uses internal product management tools (e.g., backlog system) for assigned tasks.
Level 2 (Assist)
- Assists product managers by gathering market research, competitor information, or user feedback related to the product.
- Helps maintain product backlogs by documenting simple user stories or requirements under guidance.
- Supports logistical aspects of product launch activities (e.g., coordinating materials, updating website content).
Level 3 (Apply)
- Manages specific features, components, or modules of a product throughout their lifecycle.
- Writes clear user stories or detailed requirements for assigned features, collaborating closely with development teams.
- Analyses basic product usage data and customer feedback to inform feature prioritization and minor improvements.
- Contributes input to the product roadmap for their area.
Level 4 (Ensure)
- Manages a complete product or a significant product line through its entire lifecycle (ideation, development, launch, growth, maturity, end-of-life).
- Defines the product vision, strategy, and roadmap based on market analysis, customer needs, and business goals.
- Prioritises features, manages the product backlog, and makes trade-off decisions to maximize product value.
- Leads cross-functional teams (development, marketing, sales, support) and is accountable for the product's success metrics (e.g., revenue, adoption, satisfaction).
Level 5 (Strategise)
- Develops and manages the organisation's overall product portfolio strategy, ensuring alignment with business objectives and market opportunities.
- Defines the long-term vision and strategic direction for major product areas or the entire product function.
- Makes strategic decisions regarding new product investments, build vs. buy vs. partner, market entry/exit, and product portfolio optimization.
- Mentors and develops senior product management talent.