Partnership Management
Identify, establish, maintain, and grow relationships with external partners (e.g., agencies, vendors, universities, GLCs, associations) to achieve mutual goals and measurable outcomes such as revenue, capability building, market access, or service delivery.
Proficiency Level
Level 1 (Follow)
- Understand partnership basics (types of partners, mutual value, roles, basic etiquette and follow-up).
- Support simple tasks using templates (meeting notes, contact updates, scheduling, basic info packs).
- Promptly report concerns and issues such as unclear scope, delayed responses, missing documents.
Level 2 (Assist)
- Manage day-to-day coordination with partners (updates, deliverables tracking, basic reporting) independently.
- Maintain partnership records (contacts, MoU/LoA status, timelines) and ensures agreed actions are followed up.
- Resolve common operational issues related to partnership (communication gaps, document versioning, scheduling conflicts).
Level 3 (Apply)
- Develop and runs partnership plans (objectives, activities, timelines, KPIs) aligned to business outcomes.
- Negotiate practical win-win terms (scope, roles, deliverables, revenue/cost sharing) with stakeholder alignment.
- Manage relationship health: cadence, performance reviews, issue resolution, and continuous improvement.
Level 4 (Ensure)
- Design partnership strategy for a portfolio (segmentation, prioritisation, partner journeys, governance model).
- Lead complex negotiations and ensures legal/compliance requirements (contracts, risk, brand, data) are met.
- Coach teams and manages partner performance (scorecards, escalation paths, renewal/expansion decisions).
Level 5 (Strategise)
- Set enterprise partnership strategy and ecosystem roadmap (strategic alliances, platforms, co-innovation).
- Establish partnership management governance and operating model (policy, approval workflow, risk framework, metrics, audit readiness).
- Drive measurable growth and impact through scalable partner programmes (channel expansion, pipeline, brand equity).