Marketing Campaign Management
Planning, executing, monitoring, and measuring marketing campaigns designed to achieve specific objectives, such as lead generation, brand awareness, or product adoption.
Proficiency Level
Level 1 (Follow)
- Follows detailed instructions to execute specific, assigned tasks within a marketing campaign plan (e.g., sending approved emails, posting pre-written social media updates).
- Uses campaign management tools correctly for assigned tasks (e.g., updating status).
Reports completion of tasks according to schedule.
Level 2 (Assist)
- Assists campaign managers in coordinating activities across different teams or vendors involved in a campaign.
- Helps track campaign expenses against the budget under supervision.
- Compiles performance data from various campaign elements into basic reports based on templates.
Level 3 (Apply)
- Manages smaller, well-defined marketing campaigns or significant components of larger campaigns (e.g., managing paid search advertising, running an event).
- Develops detailed activity plans, coordinates execution, monitors progress against timelines and budget for their assigned scope.
- Tracks and reports on key performance indicators (KPIs) for their campaign elements.
Level 4 (Ensure)
- Plans, develops, executes, and manages complex marketing campaigns from inception to completion.
- Defines clear campaign objectives, target audience, key messaging, channel mix, and measurable KPIs.
- Manages campaign budgets, resources, and timelines effectively, analysing performance data to optimize results throughout the campaign lifecycle.
Level 5 (Strategise)
- Develops the overall strategic framework and approach for marketing campaign planning and execution within the organisation.
- Determines campaign priorities, themes, and budget allocations aligned with broader marketing and business goals.
- Oversees the portfolio of major marketing campaigns, ensuring consistent strategy and evaluating overall ROI.