Digital Marketing Tools
Apply digital marketing tools to plan, create, execute, automate, track, and optimise marketing activities across digital channels (email, social media, websites, ads, and CRM).
Proficiency Level
Level 1 (Follow)
- Understand common tools and purposes (email platform, social scheduler, CRM spreadsheet, design tools, landing forms).
- Perform basic tasks using templates/SOP (send draft email, schedule post, update contact list) with review.
- Follow data hygiene and brand rules; flags errors (wrong link, duplicate contacts, missing UTM).
Level 2 (Assist)
- Independently use key tools to execute routine campaigns (email blasts, social scheduling, simple automation, lead capture forms).
- Apply tagging and tracking basics (UTM, segments, lists) and maintains clean databases (dedupe, naming conventions).
- Troubleshoot common issues (deliverability basics, broken forms, permission/access) and documents changes.
Level 3 (Apply)
- Build end-to-end campaign workflows across tools (ads/email/social/forms/CRM) with consistent tracking and reporting.
- Set up automation/journeys (welcome series, follow-up sequences, lead routing) and improves performance using data.
- Standardise templates, segments, and processes to reduce rework and improve lead quality.
Level 4 (Ensure)
- Design the marketing tech stack usage model (tool roles, integration approach, governance, QA, SLAs).
- Lead complex implementations (multi-step automation, integrations via API/Zapier, lead scoring rules, dashboarding).
- Coach team and enforces standards (data policy, access control, naming conventions, compliance).
Level 5 (Strategise)
- Design the marketing tech stack usage model (tool roles, integration approach, governance, QA, SLAs).
- Lead complex implementations (multi-step automation, integrations via API/Zapier, lead scoring rules, dashboarding).
- Coach team and enforces standards (data policy, access control, naming conventions, compliance).