Content Management
Plan, create, organise, review, publish, maintain, and retire content (e.g., documents, web pages, knowledge articles, policies, media) so it stays accurate, consistent, easy to find, compliant, and up to date across the organisation’s channels and systems (Content Management (CMS), Document Management System (DMS), knowledge bases).
Proficiency Level
Level 1 (Follow)
- Understand basic content types, naming conventions, and where content should be stored/published.
- Create/update simple content using templates and follows SOP (tagging, filing, basic formatting).
- Review information for correctness under close guidance.
Level 2 (Assist)
- Perform routine content updates (create, edit, upload, schedule) using CMS/DMS tools.
- Apply metadata/taxonomy correctly and maintains version control and approval steps.
- Resolve common issues (formatting, access, broken links) and documents changes clearly.
Level 3 (Apply)
- Manage end-to-end content lifecycle (plan → create → review → publish → archive) for a section or product area.
- Improve content quality and findability based on feedback/data.
- Coordinate stakeholders (subject matter experts SMEs, approvers) and ensures compliance with standards (brand, style, governance).
Level 4 (Ensure)
- Design content structures, governance workflows, and standards (taxonomy, templates, Quality Assurance gates, SLAs).
- Optimise content operations for scale (content reuse, automation, multilingual workflows, editorial calendars).
- Coach teams and leads complex migrations/rollouts (new CMS, Information Architecture redesign, consolidation).
Level 5 (Strategise)
- Set enterprise content strategy aligned to organisational goals (customer experience, knowledge, digital services).
- Establish governance, compliance, and risk controls (privacy, security, audit trails, retention policies).
- Drive measurable impact through analytics and continuous improvement (findability, adoption, reduced rework, faster publishing).