Business Development
Identifying and pursuing new business opportunities, partnerships, markets, or customer segments to drive growth and revenue.
Proficiency Level
Level 1 (Follow)
- Follows instructions to perform basic research on potential leads or market segments using predefined sources.
- Accurately inputs data about leads or prospects into CRM systems as directed.
- Prepares standard information packages for potential clients based on templates.
Level 2 (Assist)
- Assists in qualifying inbound leads against predefined criteria.
- Helps prepare background research, presentations, or proposals for business development managers.
- Supports the coordination of meetings or calls with prospective clients or partners.
Level 3 (Apply)
- Identifies and researches potential new business opportunities within an assigned area or market segment.
- Initiates contact with prospects, presents the company's value proposition, and qualifies opportunities.
- Devlops initial proposals or quotes for standard offerings.
Level 4 (Ensure)
- Manages the full business development cycle for key opportunities or market segments.
- Builds and maintains relationships with decision-makers at prospective client organisations or potential partners.
- Negotiates terms and closes deals within defined parameters.
Level 5 (Strategise)
- Develops the overall business development strategy, identifying target markets, partnership models, and growth objectives.
- Identifies and evaluates strategic opportunities, such as new market entry or major partnerships.
- Directs and guides the business development team or function.